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Business Studies

"Dragons' Den" Marketing Project

The Year 12/13 Business students took part in a Dragons' Den activity where they had to create a product from a random selection of recycled materials.

Their product was then marketed to a friendly "Dragon", Miss Waugh, and each group produced a winner. This activity helped introduce the students to A2 Marketing and the concepts of product-led, market-led and asset-led businesses.

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